The trademark registration process with the USPTO typically takes between 6 to 12 months, but it can sometimes take longer depending on the complexity of your application. The process involves an initial examination, possible office actions, and a publication period where third parties may oppose your mark. If no issues arise, your mark proceeds to registration.

A registered trademark lasts for 10 years from the date of registration. To keep it active, you must file maintenance documents between the 5th and 6th year, and then again every 10 years to renew. As long as these requirements are met and the mark remains in use, your trademark rights can last indefinitely.

Yes, individuals can file a trademark application themselves, but the process can be complex and errors often lead to delays or rejections. Professional assistance ensures your application is filed correctly, meets USPTO standards, and avoids common mistakes. Having experts manage the process also increases the chances of approval and saves you from costly legal complications.

A U.S. trademark only provides protection within the United States. If you want your brand protected in other countries, you need to file for trademark registration in those specific jurisdictions or use international treaties such as the Madrid Protocol. This allows you to extend protection across multiple countries while managing your applications through a centralized system.